MÉTHODOLOGIE & OUTILS

La technologie aux services de vos besoins

Processus sur mesure

Adapté pour atteindre vos objectifs

AUDIT

Vos actions publicitaires sont-elles adaptées aux objectifs fixés ?

ANALYSE

Des outils et études pour comprendre et définir votre stratégie

Conseil

Une réponse à chaque défi stratégique

Recommandation

Mesurée & mesurable

Achats & négociation

Rationaliser les investissements suivant votre budget

Suivi, optimisation & bilan

Obtenir la preuve et justifier des résultats

Comprendre, construire, diffuser efficacement et analyser
Ces outils sont là pour vous !

Performances et veille média

Médiamétrie

Mesure d’audience radio : audience cumulée/ part d’audience.

Affimétrie - Mobimétrie

Mesure des performances affichage par cibles.

L'UàG

Outil de mediaplanning qui recense plus de 120 000 afficheurs.

Media Source

Logiciel plurimédia qui permet d'affiner et d'optimiser l'offre des médias locaux.

Nielsen - Luxembourg

Veille et étude sur la consommation des médias.

Semrush

Analyse marketing et suivi des statistiques de visibilité.

Kantar Media

Veille et étude sur la consommation des médias.

Mention

Veille de votre marque et de vos concurrents en ligne.

SimilarWeb

Analyse des données de trafic, engagement, publicité, social.

TGI Snapshot

Comportements d'achat et consommation de médias online et offline, relation aux marques

Plateformes d'achat et Optimisation

Facebook Ads

Plateforme de diffusion d'annonces sur le réseau social Facebook

Instagram Ads

Plateforme de diffusion d'annonces sur le réseau social Instagram

Teads Ads

Plateforme de diffusion de publicité médiatique centrée autour de la vidéo et l'animation.

Display & Vidéo 360

Plateforme de publicité digitale programmatique centrée autour du consommateur

Amazon

Plateforme de diffusion d'annonces sur la marketplace Amazon

Snapchat Ads

Plateforme de diffusion d'annonces sur le réseau social Snapchat

TikTok Ads

Plateforme de diffusion d'annonces sur le réseau social TikTok

Madgics

Logiciel d'IA créative pour l'optimisation publicitaire

LinkedIn Ads

Plateforme de diffusion d'annonces sur le réseau social LinkedIn

YouTube Ads

Plateforme de diffusion d'annonces sur le réseau social YouTube

Google Ads

Plateforme de diffusion d'annonces sur le moteur de recherche Google

Pinterest Ads

Plateforme de diffusion d'annonces sur le réseau social Pinterest

Suivi et analyse

Google Tag Manager

Logiciel qui permet de gérer les balises de site web

Google Analytics

Logiciel de suivi et d'analyse statistique

Google Data Studio

Logiciel d'analyse de données & expériences

Supermetrics

Logiciel qui permet de combiner et d'automatiser les rapports

Asana

Logiciel de gestion de projets et de partage d'informations

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